Roosevelt Strategy Group is a strategic consulting firm specializing in high-impact political strategy, public affairs, and community engagement. We help candidates win, shape policy, inform communities, and navigate government with confidence. Our tailored, data-driven strategies—rooted in strong relationships and real-world experience—are designed to give our clients a competitive edge and lasting results.
WHAT we do
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At Roosevelt Strategy Group, we are experts in planning, organizing, and executing a winning campaign. Whether it's a local election or a national one, effective campaign management is crucial for anyone to connect with voters, convey their message, and secure their support.
Campaign Strategy
Candidate/Issue Voter Signature Collection and Validation
Fundraising
Message Development
Media and Communications
Collateral/Mail Design and Printing
Field Operations
Polling and Research
Get-Out-The-Vote (GOTV)
Debates and Public Appearances
Compliance and Legal Matters
Crisis Management
Endorsements and Coalition Building
Technology and Data Management
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We use a range of activities and strategies aimed at influencing government policies, regulations, and decisions, as well as building and managing relationships with the public and various stakeholders. We are prepared to help your organization, company, interest group, and you advocate for your interests and promote your positions on important issues.
Government Relations
Public Policy Advocacy
Public Relations
Procurement Consulting
Stakeholder Engagement
Community Relations
Crisis Management
Grassroots Advocacy
Regulatory Compliance
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Issue research and strategy are critical components of political campaigns, advocacy efforts, public affairs, and policy development. We have all bases covered from the systematic examination of specific topics or problems, the gathering of relevant information and data, and the formulation of a strategic plan to address your issue effectively. These processes are essential in political campaigns, advocacy efforts, public policy development, and public affairs initiatives to shape public opinion, influence decision-makers, and drive positive change for you.
Defining the Narrative
Data Collection
Stakeholder Identification
Strategize and track Trends and Context
Goal Setting
Design Target Audience
Develop Messaging
Create Tactics and Action Plan
Resource Allocation
Monitoring and Evaluation
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In such a divisive time, it is critical to build coalitions and endorsements for any candidate or issue that gets you to victory. We specialize in building relationships for our clients that create influence and impact. Without the right voices and influence, nothing gets done in any aspect of life.
Build influence and impact
Find Diverse Voices
Coalition Building
Narrative Shifting
Intersecting Sectors
Community Impact
Lasting Advocates
Our Team
Laddie Guy Shane
President and Founder
Over the course of his career, Laddie has advised elected officials, candidates, political action committees, Fortune 500 companies, nonprofit organizations, trade associations, developers, and public agencies on some of Arizona's most complex political, policy, and public affairs challenges. His experience spans campaigns at every level of government, ballot-measure advocacy, stakeholder engagement, crisis communications, public-opinion strategy, and coalition building.
Laddie has managed and advised successful campaigns for federal, statewide, legislative, county, and municipal offices, while also leading independent expenditure efforts, political action committees, and issue advocacy campaigns. He has developed winning voter contact, communications, and grassroots engagement strategies that have helped shape elections and public policy throughout Arizona.
Alexander Pena
Senior Associate
Alexander J. Peña is a trusted political strategist with experience in campaign management, grassroots advocacy, and public affairs. He works closely with elected officials and candidates to build winning coalitions, shape policy communication, and execute municipal and legislative strategies that connect with the public.
Alex has served in key roles across Arizona’s political landscape, from Senator John McCain’s 2016 campaign and the Prop 123 education finance initiative to his time in Governor Doug Ducey’s office, where he supported school expansion funding and legislative strategy. He also coordinated statewide engagement during Arizona’s redistricting process and led coalition efforts for a gubernatorial campaign.
Today, as a Senior Associate at Roosevelt Strategy Group, Alex specializes in helping public leaders craft clear, effective messages and deliver real results to their communities.
Connor Titman
Associate
Connor Titman is a recent graduate of Arizona State University. He is a public affairs and government professional with experience in legislative policy, public safety, emergency management, political communications, and strategic operations.
During Connor’s undergraduate studies, he interned in the Arizona Secretary of State’s Office, the United States Senate Sergeant at Arms, and the Arizona State Senate. His experience includes legislative analysis, stakeholder engagement, budget tracking, security operations, and communications support at both the state and federal levels, contributing to policy development and implementation.
Connor is dedicated to public service, policy, communications, and national security.
Laura Raymond
Director of Administration & Executive Operations
Laura Raymond is an experienced executive operations professional with more than 20 years of leadership support experience in government, public affairs, and nonprofit organizations. She has served senior executives, agency directors, and elected officials, specializing in executive operations, strategic scheduling, stakeholder relations, event planning, and organizational management.
Laura is the owner of Great State 48 Consulting, where she provides operational, administrative, and strategic support services to organizations and executive leaders. Known for her professionalism, discretion, and ability to manage complex priorities, she is a trusted partner in driving organizational effectiveness and leadership success.
Just a few of the many clients we've been proud to work for:
“It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming; but who does actually strive to do the deeds; who knows great enthusiasms, the great devotions; who spends himself in a worthy cause; who at the best knows, in the end, the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who neither knows victory nor defeat.”
Theodore Roosevelt
The Man in the Arena
CONNECT
info@rooseveltstrategy.com
(623) 226-5720
3030 N Central Ave
Suite 609
Phoenix, AZ 85012