Get in the Arena Today
Roosevelt Strategy Group is a boutique strategic consulting firm specializing in high-impact political strategy, public affairs, and community engagement. We help candidates win, shape policy, inform communities, and navigate government with confidence. Our tailored, data-driven strategies—rooted in strong relationships and real-world experience—are designed to give our clients a competitive edge and lasting results.
“It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming; but who does actually strive to do the deeds; who knows great enthusiasms, the great devotions; who spends himself in a worthy cause; who at the best knows, in the end, the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who neither knows victory nor defeat.”
Theodore Roosevelt
The Man in the Arena
WHAT we do
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At Roosevelt Strategy Group, we are experts in planning, organizing, and executing a winning campaign. Whether it's a local election or a national one, effective campaign management is crucial for anyone to connect with voters, convey their message, and secure their support.
Campaign Strategy
Candidate/Issue Voter Signature Collection and Validation
Fundraising
Message Development
Media and Communications
Collateral/Mail Design and Printing
Field Operations
Polling and Research
Get-Out-The-Vote (GOTV)
Debates and Public Appearances
Compliance and Legal Matters
Crisis Management
Endorsements and Coalition Building
Technology and Data Management
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We use a range of activities and strategies aimed at influencing government policies, regulations, and decisions, as well as building and managing relationships with the public and various stakeholders. We are prepared to help your organization, company, interest group, and you advocate for your interests and promote your positions on important issues.
Government Relations
Public Policy Advocacy
Public Relations
Procurement Consulting
Stakeholder Engagement
Community Relations
Crisis Management
Grassroots Advocacy
Regulatory Compliance
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Issue research and strategy are critical components of political campaigns, advocacy efforts, public affairs, and policy development. We have all bases covered from the systematic examination of specific topics or problems, the gathering of relevant information and data, and the formulation of a strategic plan to address your issue effectively. These processes are essential in political campaigns, advocacy efforts, public policy development, and public affairs initiatives to shape public opinion, influence decision-makers, and drive positive change for you.
Defining the Narrative
Data Collection
Stakeholder Identification
Strategize and track Trends and Context
Goal Setting
Design Target Audience
Develop Messaging
Create Tactics and Action Plan
Resource Allocation
Monitoring and Evaluation
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In such a divisive time, it is critical to build coalitions and endorsements for any candidate or issue that gets you to victory. We specialize in building relationships for our clients that create influence and impact. Without the right voices and influence, nothing gets done in any aspect of life.
Build influence and impact
Find Diverse Voices
Coalition Building
Narrative Shifting
Intersecting Sectors
Community Impact
Lasting Advocates
WHO we are
Laddie Guy Shane
President
Laddie Guy Shane is the President of Roosevelt Strategy Group, a strategic consulting firm known for its impactful work in politics, both on the campaign trail and in government.
Laddie has over a decade of experience, starting as a college student at Arizona State University, volunteering on campaigns, and quickly climbing into roles within Arizona Politics on campaigns across Arizona.
Laddie worked for Arizona Governor Doug Ducey from 2015 to 2017. During that time, Laddie advanced in many roles in the areas of policy and public relations and, in 2017, served as the Director of Constituent Engagement and Appointments, overseeing over 2,000 appointments as well as outreach and services provided to the public by the Governor’s Office and state agencies.
Laddie started Roosevelt Strategy Group not just to win at the ballot box but also to work in public affairs, representing Fortune 500 companies and non-profits across Arizona on many issues like technology and the environment.
In 2023, Laddie was selected to participate in the first European Union/United States Emerging Leaders Visitors Programme, which took him to Brussels, Dublin, Belfast, and Dungannon with a program focused on Peacebuilding and Reconciliation on the Island of Ireland. In 2024, Laddie became Chairman and President of the Board of Trustees of the Irish Cultural Center and McClelland Library Foundation.
Laddie resides in Phoenix with his husband, Blake, a Proud Arizona native and fellow Sun Devil.
Alexander Pena
Senior Associate
Alexander J. Peña is a seasoned political strategist with extensive experience in grassroots advocacy, campaign management and public policy. A Scottsdale native, he holds a Bachelor of Science in Political Science from Arizona State University.
Alex began his career as a Field Organizer for Senator John McCain’s 2016 campaign before serving as a Statewide Field Representative for Proposition 123, driving community engagement in education finance reform. He later joined Governor Doug Ducey’s office as a Policy Assistant, where he managed legislative research and oversaw funding initiatives for school expansion.
His expertise in public engagement continued as Community Outreach Coordinator for the Arizona Independent Redistricting Commission, facilitating stakeholder collaboration during the state’s redistricting process. In 2022, he served as Director of Coalitions for gubernatorial candidate Karrin Taylor Robson, leading strategic partnerships and volunteer mobilization.
Alex joined Roosevelt Strategy Group in early 2024 as a Senior Associate, bringing a wealth of experience in advocacy and coalition building.
Just a few of the many clients we've been proud to work for:
CONNECT
info@rooseveltstrategy.com
(623) 226-5720
3030 N Central Ave
Suite 609
Phoenix, AZ 85012